Mirasa Designs - Handmade Kids Toys & Accessories
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Earnshaw's | Fresh Finds | November/December 2012
My Fun: A collection of eco-friendly toys made from 100% cotton, stuffed with Polyfill and colored using Azo free dyes. The range incorporates the colors of the Indian landscape with traditional kantha and ari style embroidery.

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Huffington Post
This year's Downtown Holiday Market features everything you'd expect from outdoor urban bazaar. Knit scarves, paintings, photographs and jewelry make up a good percentage of goods sold, but there's more. There are enough options to shop for all aspects of your holiday gift list.

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Bitter Sweet: Winter 2011
I hope you enjoy this issue of the zine as much as we enjoyed making it! No question, this is the most fun, creative issue we've published yet (cozy scenes and knit patterns, need I say more?). As part of our focus on Economic Empowerment, we have created our very own local Holiday Shopping Guide for your local holiday shopping pleasure. There are some wonderful things being made here in the District, and we thought it'd be good idea to pull together some of our favorites and share them with you.

- Kate Schmidgall
Editor in Chief

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Earnshaw's | Infants', Girls', Boys' Wear Review | 2011 • July
Wild Hare: Carrot-topped kids dressed to the nines and a giant white bunny hit the streets of New York; Frock Star: Designer Bonnie Young dishes about the special event scene and what she's doing for the after-party; Every Good Deed: Brands give back in new ways, incorporating charitable giving into

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Earnshaw's | Infants', Girls', Boys' Wear Review | 2011 • June
We Can Be Heroes: Crowns, capes and kids' licensed apparel combine for super style; Shopping Goes Social: Facebook is the new frontier for children's brands looking toexpand online; Lived and Loved: Boys' fall fashion nods to nostalgia with offbeat retro licenses and soft, vintage fabrics.

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Small Play - Mirasa Design
Great little stuffed animals by Mirasa Design made using fair trade practises and by using Azo free dyes so they are eco friendly!

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Playtime New York - Splurge Worthy
Last week, I had the opportunity to attend Playtime New York, an international trade show dedicated to children, junior and maternity. While most of the exhibitors were children’s fashions, I did come across several splurge-worthy shops for the nursery!

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10 Wonderful Things - Playtime Edition
I usually do 3 Wonderful Things but there were so many amazing items at Playtime that I had to expand the list to 10. I hope you enjoy this collection of must haves for your little ones.

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NAPCP Product Feature: Mirasa Design!
NAPCP is proud to feature the lovely Aashumi Shah and her company Mirasa Design in our very first Product Feature! Mirasa Design, based out of Washington, D.C., was started by Aashumi Shah in 2009. Aashumi is an experienced textile designer who formerly designed quilts and linens for the home.

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giggle guide: What's Fair and Just makes for Good Business


The Trove: Aashumi Shah

On a blazing early summer Saturday I, in my infinite wisdom set up temporary shop at Silver Spring, Maryland’s answer to Brooklyn Flea, the Fenton Street Market, without benefit of a tent.  In this “babies and fools” moment I had the good fortune to be placed next to Aashumi Shah. I was selling vintage goods, she her wonderful, whimsical, eco-friendly line of handmade kids toys, pillows, gifts and accessories, mirasa design. Though I initially enjoyed the caress of sunshine, when Helios’ kisses became a little too intense, Aashumi kindly allowed me to sit in the shade of her beautiful, canopied booth. In vendor camaraderie we chatted and soon discovered we share an alma mater.

Aashumi (“Tears of Joy”) was born the youngest of three daughters to Anju and Kishor Shah and raised in the bustling city of Bombay (now Mumbai.)  She attended J.B. Petit High School for Girls, where Principal Shirin Darasha “encouraged independent thinking and empowered us to dream high. Our school badge and slogan is ‘Ever Forward’ which I think is beautiful and powerful,” she says.

Upon graduation, the honors student planned to take the exams for Law School in South India. “I love analyzing,” she says.  In an ironic twist, her older sister, who’d planned to become a fashion designer, didn’t make it into art school and is now an attorney while Aashumi shifted to art–she had been, after all “very industrious,” creating handmade cards since childhood.Click here for more..

washington post magazine: july 4th
mirasa's My Elephant toy! 

american baby: july, crib notes pg7
mirasa's My Lion toy! 

express: 4-2-2010
Animal Charm by Jennifer Barger
Letting your kiddo cuddle a Walt Disney " Princess and the Frog" Ribbit doll might stop little Jaden or Nevaeh from screaming. But the stuffed monkeys, giraffes and hippos (shown, $24-$35) from mirasa design(www.mirasadesign.com) do the same trick, and they're made of eco-freindly cotton and sewn under the fair-trade practices in India. The line designed by D.C's Aashumi Shah, also includes jungle- theme wall hangings and pillows, all in sunshiny hues.

photo credit: www.staceyvaeth.com

modern luxury-dc: march/april 2010
Gifts That Give

Animals on the Loose! by Gylnn Pogue

Heritage turns hip in textile designer Aashumi Shah’s eco-chic plush toys, which first took form when she stitched together a few cotton animals and a carrying case as gifts for her niece. So thrilled with the reaction, Shah recently launched Mirasa Design, a line of stuffed animals and pillows, which now threaten to overrun her DC studio.

“The colors I use are inspired by the Indian landscape- they’re fun and vibrant,” says the 31-year-old stylista, who was raised in Bombay before moving to New York to study at the Fashion Institute of Technology, and ultimately landing in DC.

Her collection of handmade playthings-hippos, lions and monkeys, oh my!-is rich hues of turquoise, green, yellow and orange. But it's the elegant accent embroidery that truely distinguishes the line. "The kantha embroidery is a very classic needlework from West Bengal, India," she says, having named her company after the Hindi word for heritage.

click on the image to finish article.
photo credit: http://www.staceyvaeth.com/

the find: 3-6-2010
Kids Contemporary Eco-Friendly Handmade Soft First Toys by Mirasa Design

Every once in a blue moon we come across kids handmade toys that we fall in love with and we know you will too.  Mirasa’s My Fun line for infants and toddlers is filled with fun and colorful Elephants, Lions, Hippos, Monkey, Giraffes and more.

The soft toys and pillows are created by Aashumi Shah, a textile designer, who pulls from her Indian heritage when choosing the striking colors for her handmade animals.  They’re made from 100% cotton fabrics and eco-friendly Azo free dyes.  These little animals are perfect for first toys and also ideal as baby gifts.  Who wouldn’t want one of these soft little Elephants or Hippos?

Aashumi has a passion for giving back and a portion of the proceeds from all My Fun purchases will go to Room to Read, a non-profit that partners with local communities through out the developing world to provide quality educational opportunities by establishing libraries, creating local language children’s literature, constructing schools, and providing education to girls. Your purchase will contribute to Room to Read’s girls’ education program and the reading room program in India.

Soft Animals start at $30, pillows from $50 up.
Mirasa Design
Photo credit: http://www.staceyvaeth.com/
From our friends at Ziggity Zoom

Mirasa Design

daily candy dc: 02-22-2010
Monkey Business
Mirasa Toys and Pillows

Finding your place in the circle of life is a great adventure.

So when the king of your jungle goes looking for his, be at the ready with Mirasa’s line of locally designed toys and soft goods inspired by traditional Indian embroidered crafts.

Fill the playroom with vividly colored, handmade, plush cotton rhinos, zebras, hippos, and elephants. Adorn him with a monkey wristband. And decorate his den with oversize floor cushions, throw pillows, and a play mat that doubles as a wall hanging.

Everything’s ecofriendly and made with fair trade practices.

And we’re not lion.

Available online at mirasadesign.com

a parent in silver spring: 2-20-2010

Mirasa Designs is an online store of gorgeous handmade gifts for babies and children. Using the traditional Indian ari and kantha embroidery techniques and bright, happy colors, these are truly unique presents to bestow at the next baby shower or birthday.  All of the stuffed animals, pillows and other products are fair trade, and with each purchase, a donation is made to Room to Read, a foundation dedicated to promoting education in developing countries.

Want to see these beautiful products in person and have a fun family playdate?  Then mark your calendar for next Saturday’s event in Mount Pleasant!  From 4-7pm on Saturday February 27 at the Past Tense Studio 3253 Mount Pleasant Street NW there will be juice for the kids, wine for parents and fun playtime and shopping. 

No compensation or free products were received for this review, it’s all for the love of the readers and the promotion of a local woman’s wonderful new busness and event! 

tech savvy mama: 2-16-2010
For the Kids You Adore
Mirasa Designs My Fun Animals
($29.99- 39.99)- Mirasa founder, Aashumi Shah, incorporates the colors of the Indian landscape and traditional kantha and ari style embroidery in her handmade My Fun line for infants and toddlers. Aashumi starts with familiar animals like the elephant, hippo, monkey, lion, giraffe, and zebra, and gives them textures thanks to embroidery that is a delight to a child’s senses and unconventional colors since
“a child’s world goes beyond pink and blue.”

All My Fun products are produced using fair trade practices and are eco-friendly—made from 100% cotton, filled with polyfill and using Azo free dyes and a portion of the proceeds go to Room to Read, a non-profit that partners with local communities through out the developing world to provide quality educational opportunities by establishing libraries, creating local language children’s literature, constructing schools, and providing education to girls in India. Mirasa Designs also has beautiful handmade pillows that are large, cushy, and a perfect addition to a young child’s room. There is also a line for babies that includes wrist bands and wall hangings. Mirasa Designs provided animals from the My Fun line for review purposes.